Picnic Day: Publicity Director

Contact Information

Name: Chelsea Hernandez

Phone: 752-6320

Email: chair@picnicday.ucdavis.edu

You can visit the Picnic Day website to learn more about them.


Payrate: $675 One-Time Stipend (pending budget approval)

Payrate Stipend: No

Work Study: No

Resume Required: Yes

Options: N/A


Hours per Week: 10-15 hrs/wk

Start Date: Sept. 21, 2016

End Date: May 29, 2017


Job Number: 0004-1741-2016

Last Date to Apply: July 14, 2016


Create marketing plan for Picnic Day and serve as the point person for the Board of Directors for news or media.


As a part of ASUCD, you agree to subscribe to the ASUCD Newsletter.

  • Update and maintain a comprehensive list of the media and their deadlines and contacts.
  • Distribute Picnic Day poster and the Schedule of Events throughout the campus and community.
  • Develop templates for announcements for recruiting applications, Assistant Directors, and volunteers.
  • Work with News Service and Dateline.
  • Work with MU to promote Picnic Day on the plasma screen.
  • Develop publicity strategies with Chair and Vice Chair.
  • Work with Graphics Director in preparing a press video.
  • Work with all Directors to assess their publicity needs.
  • Keep a record or scrapbook of news articles.
  • Hire Assistants, hold office hours, attend weekly board meetings, and prepares end of year report.
  • Maintain social media.


  • Organized
  • Communication skills
  • Dependable
  • Writing Skills
  • Responsible
  • Punctual
  • Creative

Supplemental Questions

  1. What do you hope to accomplish as Publicity Director? (200 words max)
  2. Describe why you are qualified for this position and how it relates to your interests.
  3. Please list previous work history and volunteer experience.
  4. Please briefly discuss the role of the UC Davis Principles of Community in the workplace and your understanding of diversity and cultural competency.

Approved ___________________________________________________________________________ Date ____________________________

All student assistant positions are subject to all entitlements in Policy & Procedures for Staff Member (PPSM). See PPSM Policy & Procedures 3, Exhibit A and Exhibit B. Volunteer positions are subject to all entitlements in Policy & Procedure Manual 380 – Section 08, Volunteer Services. UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) is strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.