Picnic Day: Publicity Director

Contact Information

Name: Grace Scott

Phone: 752-6320

Email: chair@picnicday.ucdavis.edu

You can visit the Picnic Day website to learn more about them.


Payrate: $600 Stipend

Payrate Stipend: No

Work Study: No

Resume Required: Yes



Hours per Week: 10-15 hrs/wk

Start Date: Oct. 2, 2014

End Date: June 4, 2015


Job Number: 0004-0257-2014

Last Date to Apply: Aug. 14, 2014


Works with the Aggie, the Enterprise, KDVS, other newspapers and radio stations, magazines, AGTV, and other TV stations in order to publicize all facets of Picnic Day.


As a part of ASUCD, you agree to subscribe to the ASUCD Newsletter.

Updates and maintains a comprehensive list of the media and their deadlines and contacts. Coordinates distribution of the Picnic Day Poster throughout campus and the community. Prepares the Aggie publicity ad. Develops templates for announcements for recruiting applications and volunteers. Prepares and submits multiple press releases to approximately 100 newspapers, radio and TV stations in the greater Sacramento area. Work with News Service and Dateline. Work with MU to promote Picnic Day on the plasma screen. Develops other publicity strategies with Chair and Vice Chair. Works with Graphics Director in preparing a press video. Works with all Directors to assess their publicity needs and helps them by sending out fliers, posters, etc. Distributes 28,000 of the Official Schedule of Events to the campus and community. Distributes all the signage prepared at the Sign Making Party. Organizes and staffs 6 Picnic Day Information Booths. Keeps a record or scrapbook of news articles. Selects and supervises 3-4 Assistant Directors. Prepares end-of year report. Attends weekly Board meetings. Holds mandatory office hours 7-10hrs. per week beginning in fall quarter.


1. Organizational skills
2. Communication skills
3. Dependable

Supplemental Questions

  1. Please list previous work history and volunteer experience.
  2. Describe why you are qualified for this position and how it relates to your interests.

Approved ___________________________________________________________________________ Date ____________________________

All student assistant positions are subject to all entitlements in Policy & Procedures for Staff Member (PPSM). See PPSM Policy & Procedures 3, Exhibit A and Exhibit B. Volunteer positions are subject to all entitlements in Policy & Procedure Manual 380 – Section 08, Volunteer Services. UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) is strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.