Picnic Day: Publicity Director

Contact Information

Name: Caitlyn Liu

Email: chair@picnicday.ucdavis.edu

You can visit the Picnic Day website to learn more about them.


Payrate: Volunteer w/One-Time Stipend of $960.00(pending budget approval) (pending budget approval - refer to budget for weeks paid)

Payrate Stipend: Yes

Work Study: No

Resume Required: Yes

Options: N/A


Hours per Week: Varies between approx. 10-15 hrs/wk depending on individual circumstances. Hours beyond specified hours per week are considered volunteer educational experience.

Start Date: ASAP

End Date: May 21, 2021


Job Number: 0004-3958-2020

Last Date to Apply: Oct. 23, 2020


Create and execute marketing strategy for Picnic Day. Collaborate with the Aggie, Creative Media, the Enterprise, KDVS, and other media outlets to publicize all facets of Picnic Day


As a part of ASUCD, you agree to subscribe to the ASUCD Newsletter.

  • Update and maintain a comprehensive list of the media and their deadlines and contracts
  • Distribute Picnic Day poster and the Schedule of Events throughout the campus and community
  • Develop publicity strategies with Chair and Vice Chair
  • Collaborate with Creative Media, Graphics Director and Aggie Studios in preparing a press video
  • Collaborate with all Directors to assess their publicity needs
  • Keep a record of news articles and other media mentions
  • Hire Assistant Directors, hold weekly office hours, attend weekly board meetings and 1x1s, and prepare end of year board report.


  • Communication, time management, professional, and organizational skills as well as being punctual and responsible
  • Past experiences with marketing, publicity, copywriting, and knowledgeable of social medias including Facebook, Instagram, and Snapchat.
  • Comfortable communicating with other students and university faculty 

Supplemental Questions

  1. Please briefly discuss the role of the UC Davis Principles of Community and your understanding of diversity and cultural competency.
  2. Please list previous experience as it pertains to the position.
  3. Describe why you are qualified for this position and how it relates to your interests.
  4. What do you hope to accomplish as Publicity Director? (200 words max)
  5. Choose one past experience and describe how it will help you be successful in this position.
  6. Overall, describe why you are qualified for this position and how it relates to your interests

Approved ___________________________________________________________________________ Date ____________________________

All student assistant positions are subject to all entitlements in Policy & Procedures for Staff Member (PPSM). See PPSM Policy & Procedures 3, Exhibit A and Exhibit B. Volunteer positions are subject to all entitlements in Policy & Procedure Manual 380 – Section 08, Volunteer Services. UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) is strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.